Emotion and Machines
How companies are employing artificial empathy to connect with customers “I think that I can show that robots are not only industrial or military machines made of cold metal. We can be warm, and gentle, and caring.” - Erica an autonomous, humanoid robot, Created by Hiroshi Ishiguro in collaboration with Osaka University, Tokyo University and the Advanced Telecommunications Research Institute International In 1995 the MIT computer scientist Rosalind Picard coined the phrase “Affective Computing” to describe computing that relates to, arises from, or influences emotions. “Affective Computing research combines engineering and computer science with psychology, cognitive science, neuroscience, sociology, education, psychophysiology, value-centered design, ethics, and more.” (Picard, MIT Press 1997). The products derived from the field include devices that can recognize, replicate, respond to, and manipulate human emotion and behavior. Recognition Advanced facial and voice recognition systems are identifying the emotional and cognitive state of humans. For example, MIT spin-off Cogito provides real-time, in-call voice analytics to determine a customer’s emotional state to help call center agents diffuse frustration, close a sale, and more. In developing the technology, MIT researchers engineered sensors that track body and speech patterns during conversation. As Greg Nichols wrote in “Artificial empathy: Call center employees [...]









